SIJIN – FILM DIRECTOR & VISUAL DIRECTOR
Sijin is an award-winning film director and visual director based in London. She creates films, music videos, and mixed-media works with a distinctive aesthetic sensibility.

熙真是定居倫敦的獲獎導演並提供客戶視覺美學相關的解決方案，創作包含 MV、設計作品與混合媒材影像，以獨特的美學觀點與品味見長，工作之餘她是一個有教學資格的塔羅師。

hello@sijin.co.uk
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IMDb AWARDS
IndieX Film Fest (USA)
Outstanding Achievement Award (Music Video)
Honorable Mention (Female Director)
New York Short Animation Festival (USA)
Best AI Animation of the Year
33rd Mix Brasil Festival of Diversity (BRA)
Best A.I. Film
37è Girona Film Festival (ESP)
Honorable Mention (Music Video)
Seoul International AI Film Festival (KR)
Winner (Music Video&Best Visual effect)
EMPLOYMENT
Art&Graft, London - Senior Creative
2020 - 2025
Bito - Film Director / Art Director
2016 - 2019
JL Design - Senior Designer / Animator
2014 - 2016
Grass Jelly - Concept Artist / 3D Artist
2012 - 2014
SELECTED CREDITS
Work created as part of my professional practice.
 Google “Quantum AI” Brand Video / Creative Lead
Gemini 2.0 / Designer
28th Golden Melody Award / Art Director
Golden Pin Design Award Opening / Art Director
GPDA Jury Film "Nature Knows" / Art Director
Taipei Universiade Promotion Film "Taipei in Motion" / Art Director
World Design Capital Taipei Bid Video / Designer
Virgin Media - Digital Voice Switchover /Creative Lead
Taipei in Action / Director

LONDON - TAIPEI - TOKYO - NEW YORK -  LOS ANGELES -   
    
The oversized heels and feet bring a surreal edge, quietly teasing the absurdity of how we chase love.
Selected - Barcelona Planet Film Festival
Selected - Seoul International AI Film Festival
Selected - London Lift-Off Film Festival
Selected - BAIFF Burano Artificial Intelligence Film Festival
Selected - Indie Short Fest

Oopsy! draws on that fleeting, bittersweet drift into self-alienation the moment love asks too much. Keep reshaping yourself for love, and you soon slip into someone you hardly recognise.
About the Song &  Visual Language

Siri Lee - Oopsy! takes its cue from the spirit of Guantanamera, keeping a touch of Latin warmth in the saxophone over a bold electronic soundscape. 
The idea of high heels biting, beautiful, painful, yet we still force ourselves into them shaped the theme, linking the friction in love with moments of losing and regaining control and a hint of self-alienation.

Visually, the MV uses the three colours of the Taiwanese Jiazhi bag (茄芷袋 / かぎ編み), folding this everyday icon into a surreal, meme-tinged world that mirrors the song’s mischievous, slightly off-balance spirit.


Watch Official Video  - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy!
Siri Lee - Oopsy! Behind the Scenes

 This BTS traces how we reshaped identity through clear digital workflows, using AI-assisted facial reconstruction, stylised visuals and traditional design. It shows our exploration of self-alienation while keeping the character consistent, along with a few brilliantly odd, meme-worthy experiments that never made the final cut.

Watch Video - Oopsy! MV Behind the Scenes


In the video, every character except Siri is an AI-generated reflection of her cloned from her own face to symbolise the idea of self-duplication and identity loss.
This motion cover extends the original Oopsy! metaphor of beauty that wounds and desire that reshapes. The heel begins unarmed before spikes grow outward, turning elegance into armour.

Apple Music - Oopsy! (Remixes) - EP
Selected as one of Apple Music Taiwan’s Top 100 Albums of 2025.
Siri Lee – Oopsy! (UncleTOMI Remix)

This work frames a downward cascade of interacting faces, looping in tandem with the remix’s bright electro-pop energy. Their subtle exchanges turn the cycle into a soft, surreal performance.

Watch Official Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (NIO Remix)
Siri Lee - Oopsy! (UncleTOMI Remix)

This visualiser for 懸踏仔咬跤 Oopsy! (UncleTOMI Remix) was built from a single original image. Through AI-driven reconstruction and a focused narrative concept, the entire sequence grows from that lone frame into a fully formed moving world.

Here, the lead character steers a British Jaguar E-Type Series 1 through a feverish, blood-red night, racing beneath a swollen moon and palm shadows sharpened like thorns a lone bloom speeding towards the edge of the road. Set to an electro-pop / EDM remix with bright synths and a driving pulse, the imagery mirrors the track’s wild, elegant momentum, turning the remix into a cinematic rush born from one photograph.

Watch Official Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleTOMI Remix) AI Reconstruction:

Original Source Material:


Siri Lee - Oopsy! (UncleBaby Remix)

This visualiser for Oopsy! (UncleBaby Remix) amplifies the song’s playful electro-pop energy through exaggerated, almost ceremonial imagery. The towering corridor of legs forms a rhythmic procession, a line of high-heeled pillars echoing the remix’s pulsing beat, glamorous yet knowingly absurd.

Together, the oversized legs, the gold figure and her poised dominance shape the remix into a tongue-in-cheek tableau: part runway, part myth, and unmistakably driven by her.

Watch Official Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleBaby Remix)
The golden man appears as a simple, symbolic echo of the song, recast as a sculptural presence at the heroine’s side. His gleaming posture highlights her authority rather than his own. In contrast, she holds the frame with a calm, commanding ease, a woman steering love on her own terms, carrying a quiet empress-like control.

About the Song &  Visual Language

Sakura Gansha takes its name from a Japanese phrase linked to blossoming release, reclaiming a term often shaped by male-centred narratives. The song focuses on a woman asserting her own desire, clear, self-directed, and unapologetically hers.

Visually, the MV blends hand-crafted work with AI-generated textures, drawing from the bold graphic language of Showa-era Japanese posters. Fruit, petals and fluid motifs hint at intimacy and playful provocation, forming a visual world where feminine pleasure sits confidently at the centre.

Watch Official Video - 李竺芯Siri Lee - Sakura Gansha
Siri Lee - Sakura Gansha Behind the Scenes

 This short note outlines how we approached lip-sync stability, controlled liquid motion and integrated discreet self-pleasure cues within a Showa-inspired visual style. Working from a mix of AI-generated frames and handcrafted design tests, we refined petals, fruit forms and fluid textures until they felt suggestive but never explicit, a controlled, female-authored intimacy.


Technically, integrating AI-generated content into a handcrafted aesthetic while preserving emotional resonance also posed challenges.

Blue skin is not just a colour, but an atmosphere. It weaves together Shiva’s destruction and rebirth, the distant glow of Sirius, the bold spirit of pin-up allure.
 Formosan Psychedelic Showa 台式迷幻 × 昭和幻象

Blending Formosan psychedelic motifs with Showa-era graphic clarity, this work frames femininity through a sensorial and self-authored lens. Flowers, fruit and fluid motion form an intimate choreography of desire, while AI serves not as replacement but as a tool for amplifying texture, atmosphere and emotional precision. The result is a visual language of restraint, renewal and quiet, sovereign pleasure.

“An intimate choreography of pleasure and renewal, strengthened by AI that amplifies texture and atmosphere without replacing the human gesture.” -  33rd Mix Brasil Jury Comment

Awards
Winner – 33rd Mix Brasil Festival of DiversityBest A.I. Film
Winner – New York Short Animation Festival Best AI Film of the Year
Silver – Seoul International AI Film FestivalAI Music Video
Winner – Shanghai International Short WeekBest Video Art
Award – IndieX Film FestOutstanding Achievement Award
Honorable Mention – IndieX Film FestFemale Director
Honorable Mention – 37è Girona Film FestivalVideoclip
Selected – BAIFF Burano Artificial Intelligence Film Festival
Nominee – Digital Griffix Film Awards
Selected – Rome Prisma Film Awards
Selected – First-Time Filmmaker Volume 11
Selected - Seoul International AI Film Festival
Selected - London Lift-Off Film Festival
In the images, I wanted to create a sense of invitation.

About the Film -  An Apple a Day, and You Obey
They tell you the apple is good for you. They tell you it’s what you’ve always wanted. So you reach for it - like everyone else - not because you’re hungry, but because not reaching feels wrong. In this world, desire is fed to you, bite by bite, until you can no longer tell if it’s yours. The apple is sweet, but its taste is empty. Still, you obey. 

Watch Official Video - An Apple a Day, and You Obey

This piece is an AI-driven experimental short, directed by Sijin with Ruby leading the scripting.

Selected - Forward Festival & LTX Studio in BerlinBeyond the Prompt

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