SijinLab  is led by Sijin Liu, an award-winning London-based director and visual specialist with 15 years of expertise in film, music videos, and mixed media. Renowned for her distinct aesthetic sensibility and sophisticated approach to creative problem-solving, her work has been featured in top-tier industry platforms such as Motionographer and Stash. In 2026, she was named one of the Top 50 Women AI Filmmakers globally by Leonardo.Ai, a recognition featured in Forbes Australia.

劉熙真是定居倫敦的獲獎影像導演，擁有15年的視覺影像經驗。目前創立個人工作室 「SijinLab／熙研所」，專注於前瞻性的視覺探索，並持續為客戶提供視覺美學相關的解決方案。創作包含MV、設計作品與混合媒材影像，作品收錄於 Motionographer 與 Stash 等頂尖媒體。2026 年，獲評選為全球五十位女性 AI 電影人之一，並由 Forbes 富比士澳洲版專題報導。

hello@sijin.co.uk

 AWARDS
Europe Music Video Awards
Best Experimental Music Video
New York Short Animation Festival
Best AI Animation of the Year &  Music Video
33rd Mix Brasil Festival of Diversity
Best A.I. Film
Berlin Music Video Awards
Badge of Honor
Seoul International AI Film Festival
Winner (Music Video & Best Visual effect)
London Music Video Awards
Nomination  Best Experimental 
Chroma Awards (UK / USA)
Winner (MV& Behind The Scenes&OpenArt Category )
EMPLOYMENT
SiijinLab - Founder / Creative Director
2026 - Present
Art&Graft - Senior Creative
2020 - 2025
Bito - Film Director / Art Director
2016 - 2019
JL Design - Senior Designer / Animator
2014 - 2016
Grass Jelly - Concept Artist / 3D Artist
2012 - 2014
 SELECTED CREDITS
Work created as part of my professional practice.
28th Golden Melody Award / Art Director
Golden Pin Design Award Opening / Art Director
GPDA Jury Film "Nature Knows" / Art Director
World Design Capital Taipei Bid Video / Designer
Taipei in Action / Director
Taipei in Motion Universiade / Art Director
Google ‘Quantum AI’ / Creative Lead
Virgin Media Switchover / Creative Lead
Google DeepMind / Designer
THREADBURST / Filmmaker

LONDON - TAIPEI - TOKYO - NEW YORK -  LOS ANGELES -   
Selected - Burano Artificial Intelligence Film Festival

Pippin. Let the future grow.

This film for Pippin Garden Hose explores the transition from reckless play to purposeful care. The story is driven by the insight that nobody buys a garden hose for fun; you buy one because one day you wake up and suddenly you care.

The narrative opens with the chaotic energy of youth, where the hose is a weapon for summer water fights and uncontained joy. As the film progresses, it captures a subtle shift in consciousness. It is that moment in life when you realise you have something to protect and responsibility truly finds you. Standing in the golden hour mist, the protagonist discovers that garden in his heart. Picking up the nozzle signifies the final crossing of the threshold: not just a chore, but a deep commitment to the things worth keeping together.

Watch Video - Pippin. Let the future grow.
OpenArt Suite is Sweet

Commissioned by OpenArt, this project is a boundary-pushing visual piece created entirely with pioneering AI technology. It captures a vivid, candy-coated aesthetic, blending 90s-inspired bold color palettes with a dreamlike cinematic flow.

Led by our charismatic Host, the audience enters a factory where a massive machine materializes dreams into reality. Following a creative overflow, we descend into the facility’s lower levels, boarding a vintage vehicle to navigate environments inspired by the OpenArt interface. The journey culminates as the car evolves into an aircraft, soaring into a transformed world that symbolizes how AI reshapes our entire reality.

Watch Video - OpenArt Suite is Sweet


The Heart of the Suite: Crafting the Host
The Host is the narrative anchor of OpenArt Suite is Sweet. Her design draws inspiration from iconic cinematic characters known for their eccentric brilliance and avant-garde fashion. We aimed to create a figure that embodies a whimsical madness while maintaining a grounded sense of confidence and human warmth. This balance is central to our exploration of imperfection. We believe true character resides in these unpredictable traits rather than the sterile precision of an algorithm.

While AI cannot fully replicate the unscripted chemistry of a human actor, we used this technology to amplify our specific vision. We spent extensive time customizing the Host to ensure she felt viscerally human, focusing on micro-expressions that feel lived-in rather than just generated. Her presence, from her high-fashion styling to her charismatic guidance through the factory, serves as the bridge between human emotion and the boundless possibilities of AI-driven surrealism.


Selected - Showreel Feature OpenArt Offline activation
Selected - Burano Artificial Intelligence Film Festival
    
The oversized heels and feet bring a surreal edge, quietly teasing the absurdity of how we chase love.
Selected - Barcelona Planet Film Festival
Selected - London Lift-Off Film Festival
Award – Indie Short FestOutstanding Achievement Dec 2025
Winner – New York Short Animation FestivalBest Music Video Fall 2025
Winner – South Film and Arts Academy Festival Best Music Video
 Winner – Chroma Awards OpenArt Category (1st Place)
Winner – Europe Music Video AwardsBest Experimental Music Video

Oopsy! draws on that fleeting, bittersweet drift into self-alienation the moment love asks too much. Keep reshaping yourself for love, and you soon slip into someone you hardly recognise.

Press
Creativize.ai – Oopsy! | Music Video
About the Song &  Visual Language

Siri Lee - Oopsy! takes its cue from the spirit of Guantanamera, keeping a touch of Latin warmth in the saxophone over a bold electronic soundscape. 
The idea of high heels biting, beautiful, painful, yet we still force ourselves into them shaped the theme, linking the friction in love with moments of losing and regaining control and a hint of self-alienation.

Visually, the MV uses the three colours of the Taiwanese Jiazhi bag (茄芷袋 / かぎ編み), folding this everyday icon into a surreal, meme-tinged world that mirrors the song’s mischievous, slightly off-balance spirit.


Watch Official Video  - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy!
Siri Lee - Oopsy! Behind the Scenes

 This BTS traces how we reshaped identity through clear digital workflows, using AI-assisted facial reconstruction, stylised visuals and traditional design. It shows our exploration of self-alienation while keeping the character consistent, along with a few brilliantly odd, meme-worthy experiments that never made the final cut.

Watch Video - Oopsy! MV Behind the Scenes


In the video, every character except Siri is an AI-generated reflection of her cloned from her own face to symbolise the idea of self-duplication and identity loss.

Finalist – Festival Internacional de Cine BTS Music Video
Winner – Chroma Awards Behind The Scenes (1st Place)

This motion cover extends the original Oopsy! metaphor of beauty that wounds and desire that reshapes. The heel begins unarmed before spikes grow outward, turning elegance into armour.

Apple Music - Oopsy! (Remixes) - EP
Selected as one of Apple Music Taiwan’s Top 100 Albums of 2025.
Siri Lee – Oopsy! (UncleTOMI Remix)

This work frames a downward cascade of interacting faces, looping in tandem with the remix’s bright electro-pop energy. Their subtle exchanges turn the cycle into a soft, surreal performance.

Watch Official Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (NIO Remix)
Siri Lee - Oopsy! (UncleTOMI Remix)

This visualiser for 懸踏仔咬跤 Oopsy! (UncleTOMI Remix) was built from a single original image. Through AI-driven reconstruction and a focused narrative concept, the entire sequence grows from that lone frame into a fully formed moving world.

Here, the lead character steers a British Jaguar E-Type Series 1 through a feverish, blood-red night, racing beneath a swollen moon and palm shadows sharpened like thorns a lone bloom speeding towards the edge of the road. Set to an electro-pop / EDM remix with bright synths and a driving pulse, the imagery mirrors the track’s wild, elegant momentum, turning the remix into a cinematic rush born from one photograph.

Watch Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleTOMI Remix)


AI Reconstruction:

Original Source Material:
Selected – OMNI International AI Film FestivalMusic Video


Siri Lee - Oopsy! (UncleBaby Remix)

This visualiser for Oopsy! (UncleBaby Remix) amplifies the song’s playful electro-pop energy through exaggerated, almost ceremonial imagery. The towering corridor of legs forms a rhythmic procession, a line of high-heeled pillars echoing the remix’s pulsing beat, glamorous yet knowingly absurd.

Together, the oversized legs, the gold figure and her poised dominance shape the remix into a tongue-in-cheek tableau: part runway, part myth, and unmistakably driven by her.

Watch Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleBaby Remix)
The golden man appears as a simple, symbolic echo of the song, recast as a sculptural presence at the heroine’s side. His gleaming posture highlights her authority rather than his own. In contrast, she holds the frame with a calm, commanding ease, a woman steering love on her own terms, carrying a quiet empress-like control.

About the Song &  Visual Language

Sakura Gansha takes its name from a Japanese phrase linked to blossoming release, reclaiming a term often shaped by male-centred narratives. The song focuses on a woman asserting her own desire, clear, self-directed, and unapologetically hers.

Visually, the MV blends hand-crafted work with AI-generated textures, drawing from the bold graphic language of Showa-era Japanese posters. Fruit, petals and fluid motifs hint at intimacy and playful provocation, forming a visual world where feminine pleasure sits confidently at the centre.

Watch Official Video - 李竺芯Siri Lee - Sakura Gansha
Siri Lee - Sakura Gansha Behind the Scenes

 This short note outlines how we approached lip-sync stability, controlled liquid motion and integrated discreet self-pleasure cues within a Showa-inspired visual style. Working from a mix of AI-generated frames and handcrafted design tests, we refined petals, fruit forms and fluid textures until they felt suggestive but never explicit, a controlled, female-authored intimacy.


Technically, integrating AI-generated content into a handcrafted aesthetic while preserving emotional resonance also posed challenges.

Blue skin is not just a colour, but an atmosphere. It weaves together Shiva’s destruction and rebirth, the distant glow of Sirius, the bold spirit of pin-up allure.
 Formosan Psychedelic Showa 台式迷幻 × 昭和幻象

Blending Formosan psychedelic motifs with Showa-era graphic clarity, this work frames femininity through a sensorial and self-authored lens. Flowers, fruit and fluid motion form an intimate choreography of desire, while AI serves not as replacement but as a tool for amplifying texture, atmosphere and emotional precision. The result is a visual language of restraint, renewal and quiet, sovereign pleasure.

“An intimate choreography of pleasure and renewal, strengthened by AI that amplifies texture and atmosphere without replacing the human gesture.” -  33rd Mix Brasil Jury Comment

Awards
 Winner – 33rd Mix Brasil Festival of DiversityBest A.I. Film
Winner – New York Short Animation FestivalBest AI Filmof the Year
Silver – Seoul International AI Film FestivalAI Music Video
Winner – Shanghai International Short WeekBest Video Art
Award – IndieX Film FestOutstanding Achievement Sep 2025
Honorable Mention – IndieX Film FestFemale Director Sep 2025
Honorable Mention – 37è Girona Film FestivalVideoclip
Honorable Mention – Berlin Music Video Awards
Nominee – London Music Video AwardsBest Experimental
Winner – Czech International AI Film FestivalBest Experimental AI
Winner – South Film and Arts Academy FestivalBest Art Video
Winner – Chroma Awards Music Video (1st Place)
Winner – OMNI International AI Film FestivalJury Award

Press
Forbes Australia - Meet the women of AI filmmaking
STASH (Cover Feature, Issue 175)
Motionographer
DIRECTORS’ LIBRARY
映CG / INCG Media - 'If You Take AI Away Can You Still Tell a Good Story'
In the images, I wanted to create a sense of invitation.


An Apple a Day, and You Obey
They tell you the apple is good for you. They tell you it’s what you’ve always wanted. So you reach for it - like everyone else - not because you’re hungry, but because not reaching feels wrong. In this world, desire is fed to you, bite by bite, until you can no longer tell if it’s yours. The apple is sweet, but its taste is empty. Still, you obey. 

Watch Official Video - An Apple a Day, and You Obey

This piece is an AI-driven experimental short, directed by Sijin with Ruby leading the scripting.

Selected - Forward Festival & LTX Studio in BerlinBeyond the Prompt
Selected - Short Shot FestAI Short
Selected - Festival de Largos y Cortos de SantiagoExperimental short

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